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When it comes to the power of using consumer data to personalize your marketing and optimize for results, social media marketing is the clear leader of the pack. Social channels like Facebook offer a magnitude of granular data never seen before. Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices. This provocative statistic tells us that not only is the data plentiful but that the accessibility of the consumer to the advertiser is creating a tantalizing and powerful B2C relationship; one that Website Promotion Canada has perfected and takes full advantage of. 

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