Website Promotion And Search Engine Optimization In Canada
It
is generally accepted that 85% of website traffic in Canada is generated from major search engines such as Google, Yahoo and Bing. The majority of these search engines are accessed through Internet Explorer web browser search assistant. Internet Explorer
is used by 62% of all Internet surfers. These search engines are considered
the most important as they generate in excess of 93% of all searches.
The other 1,400 (and growing) minor search engines usually pull their
databases from the above listed majors.
The
remaining 15% of hits come from a combination of banner ad campaigns,
traditional direct advertising such as radio and newspaper ads and people
entering specific web addresses of well known companies such as typing
in www.ford.com.
When
looking for a product or service on the internet, few people will look
past the first page (10 search terms) so it is critical to achieve
a top 10 listing to maximize the benefits of owning a web site.
Clients
of Website Promotion Canada search engine optimization service see dramatic
increases in their web traffic. It is wise to remember that this is also
very targeted traffic that is coming from people looking for specific
information about the client's area of products or services. Consequently
clients can expect to see a corresponding increase in related Internet
inquiries.
We
will not take on a client unless we believe the client's site can achieve a significant return on investment, both in terms of our time and
increased traffic to the site.
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