Internet Marketing in Canada

DOES IT BRING IN THE BUSINESS ?

Like any marketing campaign, every component must be strategically planned and executed. A focused, relevant website with high rankings in appropriate key words will get you the traffic you are looking for. But even with high search engine rankings, a poorly designed website will not generate desired sales activity. You can lead the horse to water but can’t make him drink.

Qualified Leads Come to You

The Internet as a marketing tool has many advantages including consumer targeting, cost and pricing control, and conversion tracking capabilities. Traditional direct mail campaigns require considerable time and resources to identify appropriate target audiences. Suitable collateral must then be designed, produced and distributed accordingly. These associated costs typically range from $1 to $3 per piece. And that’s before even a single lead has been generated. 

With internet marketing, your search engine marketer assists to choose key words and phrases that best match your product or service. Consumers who know their needs best of all actually do the qualifying for you by searching for specific products or services. This process immediately directs motivated buyers directly to your site, eliminating the cost and effort of steps typically involved with direct mail, print advertising and traditional marketing channels. 

On average, consumers refer to “Yellow Pages” advertising 30 to 40 million times a day, generating 25 to 35 million phone inquiries. In contrast, 180 to 200 million daily internet searches are conducted generating 90 to 100 million daily qualified leads. 

Search engines are replacing the “Yellow Pages” for convenience and detailed information. A “Yellow Pages”ad can only convey a limited amount of information and could be more than a year out of date. In comparison, there is no limit to the amount of information a website can communicate and it can be updated at any time. Also, the success of online marketing campaigns can be measured in real time.