Services

Custom Search Engine Optimization is all we do. Each account is individually assessed and monitored to achieve maximum performance. We will be happy to work with your Website Designer.

As with any other diverse industry, the Internet is host to a wide range of specialized skills and services. The mix of Internet specializations you choose will depend on your overall marketing goals. Search Engine Optimization is key to the success of your overall strategy unless your strategy involves nobody visiting your site.( Don't laugh. A business manager with a large Toronto law firm told us the fact that nobody ever visited their site was not important to its overall success.)

Some firms offer a variety of services including web design, hosting and search engine marketing and submission to allow for one stop shopping. If you are considering a multi service firm, it is possible search engine placement work is out sourced to another party. Make sure you clarify specifically who is responsible for search engine placement, their level of expertise and that you will have direct access to this service provider. Be wary of “jacks of all trades” that claim expertise in a number of specialized areas including web design, hosting and search engine optimization.

As with any other service, you want to be sure you choose a reputable company to deal with. As Search Engine Optimization is a very new and specialized field, there is opportunity for companies with less ethical practices to take advantage of uninformed clients. Confirm the strategies and methods used by your potential Search Engine Optimization firm fall within the criteria of Best Practices for the SEO industry. Verify your site will not be subject to any penalties. These could include, but are not limited to, removal from the search engines or directories and Google Page Rank penalty, also referred to as  PR Zero Page Rank.