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Services
Custom Search Engine
Optimization is all we do. Each account is individually assessed and
monitored to achieve maximum performance. We will be happy to work with
your Website Designer.
As with any
other diverse industry, the Internet is host to a wide range of
specialized skills and services. The mix of Internet specializations you
choose will depend on your overall marketing goals. Search Engine
Optimization is key to the success of your overall strategy unless your
strategy involves nobody visiting your site.( Don't laugh. A business
manager with a large Toronto law firm told us the fact that nobody ever visited their site was not important to its overall
success.)
Some firms
offer a variety of services including web design, hosting and search
engine marketing and submission to allow for one stop shopping. If you are
considering a multi service firm, it is possible search engine placement
work is out sourced to another party. Make sure you clarify specifically
who is responsible for search engine placement, their level of expertise
and that you will have direct access to this service provider. Be
wary of “jacks of all trades” that claim expertise in a number of
specialized areas including web design, hosting and search engine
optimization.
As
with any other service, you want to be sure you choose a reputable company
to deal with. As Search Engine Optimization is a very new and specialized
field, there is opportunity for companies with less ethical practices to
take advantage of uninformed clients. Confirm the strategies
and methods used by your potential Search Engine Optimization firm fall
within the criteria of Best Practices for the SEO industry. Verify
your site will not be subject to any penalties. These could include, but
are not limited to, removal from the search engines or directories and
Google Page Rank penalty, also referred to as PR Zero Page Rank.
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